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By Robert Klara
Kristin Juszczyk is designing a custom chair for the recliner company as it aims to reach younger customers
A recent survey on sports superstitions found that half of football fans wear their favorite team’s jerseys while watching them play, 44% don’t wash the jersey all season, and 42% have to sit in the same place.
Wouldn’t it be great if they could just stitch their jersey to their favorite chair and be done with it?
That’s exactly what La-Z-Boy is doing.
In a campaign debuting Tuesday (July 28), La-Z-Boy is sponsoring a contest whose lucky winner will score a bespoke recliner, created by fashion designer Kristin Juszczyk. She’ll stitch the victor’s favorite football jersey right into the backrest, along with a few other touches.
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