Why Just Start a Brand 'Movement'? SafeAuto Hilariously Goes Full Insurrection 

 It feels like every third ad campaign these days hopes to inspire a “movement” that changes the course of human civilization by offering subscription air filter delivery or meatless brisket or whatever.
SafeAuto, an insurer focused on low-income drivers often overlooked by most major providers, certainly would like to start a cultural shift by bringing monthly options and legitimately affordable coverage to the masses.

But instead of attempting an overly earnest ad campaign about improving the world, the brand decided to see what would happen if it took the idea of a righteous brand movement to its most ridiculous extreme.