Frost Bank's Unexpectedly True Stories Make Banking Simple

The latest phase of Frost Bank’s 'Unexpectedly True Stories' campaign has rolled out across Texas via OOH, TV, and social media. The campaign features real stories from Frost bankers and the lengths they go to for their customers.

Directed by Nalle Sjöblad of Spark & Riot – who also helmed last year’s debut instalment – each spot dramatises surprising, out-of-the-box ways Frost employees have stepped in to help. From uncovering a flower shop fraud scandal, to climbing down storm drains to rescue a lost cashier’s check, to helping a customer buy a car with a debit card, the stories showcase just how far Frost will go.

Each re-enactment unfolds alongside a voiceover narration of the real events, culminating in a playful reveal of the recording booth – where the voice actor can hardly believe the twists of bad luck… and the good fortune of having Frost on your side.

Director Nalle Sjöblad said, "It was an honour to collaborate with Frost Bank again! We brought back the meta-elements of our previous campaign, cutting between the staged recreations and the VO booth, to humorously show how Frost Bank goes above and beyond for its customers, it really underlines the honesty we’re trying to convey with these commercials.”