Dee Snider Sings for His Supper in New Campaign for Audio Tech Brand

The heavy metal rocker, in an ad from Terri and Sandy, resorts to high-decibel song to be heard in a noisy restaurant

Dee Snider can still screech out a tune that harkens back to his Twisted Sister days—and shatters any nearby drinking glass. But his hearing hasn’t aged quite as well after all those years of heavy metal stardom.  
So when Snider finds himself at a noisy restaurant, he and his rock singer friend have to bust into a high decibel song-versation just to understand each other over the clatter, according to a campaign from global audio tech brand Sennheiser.

The German company turned to Snider to help it break ground in an adjacent category to its flagship headphones, microphones and streaming and monitoring systems.