Spark & Riot Adds Director Lu Xiao Wei To Its Talent Roster
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Clash of Clans’ Fake Game History Scores 2 Entertainment Grand Prix at Cannes
Written in AdWeek
CANNES, France — Clash of Clans’ campaign to build a fake lore around the mobile game took home two Grand Prix in the entertainment categories at Cannes Lions today.
“Clash From the Past,” created by agency Wieden+Kennedy Portland, won the top prizes in both the Entertainment Lions and Entertainment Lions for Gaming–the latter of which is an inaugural category at Cannes this year.
As Clash of Clans prepared to mark its 10th anniversary last year, the team realized the game didn’t have much lore or history that typically appeals to players’ imaginations. So it decided to trick the internet by celebrating its 40th anniversary instead.
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Spark & Riot Welcomes Director Lu Xiao Wei
Written in The Howler
Spark & Riot Welcomes Director Lu Xiao Wei
Written in Ads of Brands
Spark & Riot Welcomes Director Lu Xiao Wei
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Spark & Riot Welcomes Lu Xiao Wei
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Cinzia Pedrizzetti: "All the humanity I discovered inside prison."
By Chiara Pizzimenti for Vanity Fair