14 creative campaigns to know about today

Written in AdAge

Ad Council

The Ad Council and the National Highway Traffic Safety Administration (NHTSA) debuted “Tell That to Them,” a new suite of PSAs from creative agency Standard Practice that confronts the dangerous belief—especially common among men 18–34—that driving high is safe or even improves focus. The spots surface the excuses people tell themselves after using marijuana, then flip them to reveal the real, often deadly consequences, reinforcing the campaign’s message: If you feel different, you drive different. Backed by stark storytelling and produced by Spark & Riot, the work rolls out nationwide across donated TV, digital, print and OOH media as part of the long-running Drug-Impaired Driving Prevention effort.

Other Featured Campaigns:

American Eagle (internal job),

Chevy’s new holiday film from Anomaly, directed by Lance Acord

Erste Group’s 2025 Christmas film, directed by Daniel&Szymon of Arts & Sciences

Loveholidays with Ark agency

Meals on Wheels America from agency Public and director Ashley Armitage of Radke Films

Telia from creative agency Milk and Some Films director Titas Sūdžius

Apple’s new iPhone 17 Pro spot from TBWA\Media Arts Lab directed by Andreas Nilsson

Canadian Femicide Observatory of Justice and Accountability

Gilead Sciences

Gopuff

New England Center for Children from agency Colossus