Michael Lockshin’s career is defined by the blend of cultures and cinematic traditions he grew up with between the US and Russia. After starting in Russian media, he transitioned to commercial directing in London, quickly earning acclaim including the Cannes Young Director Award.
Now based in Los Angeles, Michael is known across Europe and beyond for campaigns with Budweiser, Nike, Bacardi, and Tele2. His work is celebrated for its emotional depth, striking visuals, and cultural resonance like his viral beer ad starring David Duchovny, which became Russia’s most watched commercial.
Fluent in English and Russian, Michael bridges global audiences with a storytelling style that marries classical craft and modern sensibility, making every frame purposeful and unforgettable.
